Germain Motor Company relies on TV’s reach and scales to stay competitive. The problem was that the company solely relied on ratings to tell what part of their TV spend was the most effective. Search for a better way to link offline advertising with website traffic to optimize expenses. Germain utilized Clarivoy’s TV Analytics to analyze the most efficient and effective advertising.
An integrated media company with over 100 stations hired Revenue Analytics to help it keep up with broadcast consumption and optimize ad pricing. Revenue Analytics helps eliminate the unknowns by building a programmatic buying platform that links buyers and sellers of local ad spots and optimally prices the impressions. This enables the company to maximize the return on national TV buys and allows for a better mix of inventory and targeted impressions.
Deliver Hero uses a sophisticated and aggressive TV-led marketing strategy across the world. The company wanted to get a real-time view of the elements that drove the most significant response and use the insights to optimize performance continuously. They used TVSquared ADvantage for TV campaign performance analytics, resulting in a 41.9% reduced CPA and significantly improved conversion ratio.
A sizeable mutual insurance provider had initially been used LogRhythm SIEM but experienced limitations with the system. They needed a solution to monitor privileged account usage and typical activity patterns, which their SIEM solution could not support. They decided to switch to Securonix UEBA and its industry-leading analytical capabilities, which suited its needs. Securonix spent less time managing the system and added more security capability without increasing headcount. The Securonix UEBA solution's scalability and flexibility paired with minimal downtime have significantly impacted the company's performance.
An extensive US healthcare system used Cybraics artificial intelligence-based security analytics to detect previously uncovered cyberthreats. The security analytics solution detected breaches, ransomware, and device infections which helped avoid potentially disruptive and costly consequences. Cybraics' nLighten platform combines AI and advanced analytics to analyze the behavior of networks, users, devices, and other elements to detect threats. Since implementing this solution, the company quickly identified, isolated, and remediated all the cyber threats targeted at them and better protected the business.
An apparel company in the US needed to improve its SOC's security analytics capabilities to protect its business better. They faced several challenges with legacy security analytics solutions, such as incomplete query results resulting in the inability to react and prevent security breaches. The company decided to migrate to Devo with immediate results. Devo offers a flexible UI which allowed the company to cut down the over one hundred dashboards to just 31. It also gave them a complete picture as they could ingest and retain all the data while consuming fewer resources than the previous solution.
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